Press

Financial Times

Fischersund, a family-run boutique in Reykjavik, is a unique sensory space combining perfumery, art, and Icelandic heritage. Founded by Jónsi Birgisson, frontman of Sigur Rós, and his three sisters...

Rolling Stone

Sigur Rós frontman Jónsi has collaborated with Icelandic outerwear brand 66°North and his artisan perfumery, Fischersund, to create "Útilykt", a unisex fragrance inspired by the Icelandic outdoors....

Frame

Fischer, a unique retail store in downtown Reykjavik, reflects the creative essence of Jónsi Birgisson of Sigur Rós and his siblings, Sigurrós, Lilja, and Inga. Opened in 2017, Fischer blends perso...

The Line of Best Fit

Fischersund is transforming the world of scent and sound in Iceland.